4 Reasons Tourism Boards Should Leverage Mobile Marketing

By andrew.thachuk@gmail.com Government, Homepage, Mobile Industry Trends, Push Messaging Comments Off on 4 Reasons Tourism Boards Should Leverage Mobile Marketing

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GPS and Geo-Location

Geo-location has become an integral part of native mobile application development. Tourism boards can utilize GPS to provide an immersive experience where users can  locate and get turn by turn directions to area points of interest. Since a native application is utilizing the capabilities of the device, the experience is quicker, more efficient and leaves the user with a positive brand image.

For Example, A Tourism Board can provide a map view and locations of all of the point of interest

  • Restaurants
  • Nature Trails
  • Night Life
  • Local Theater, Sports, and Events

Camera API and Photo Upload

Tourists love to take pictures. Therefore incorporating a camera function within a tourism based application can be very powerful. Tourism boards can run contests and engage users simply by incorporating an existing function into a branded application.

Head On Vancouver

For example, a visitor is in town for a wildlife adventure, and suddenly comes across a unique animal; the user snaps a picture using the camera function within the application or the application provided by the device. The user can upload the picture to the mobile application and “photostamp” the bottom right corner of the image with a catch phrase and logo i.e. “Saw this in the Yukon…YUKON TOURISM”. The user can then upload the photo directly to their social networks.


Push/Pull Messaging

The user visits a destination and downloads a tourism mobile application. They had a great time but they return home to their job and day to day routine. Fortunately, since the user downloaded the application, they invited the tourism board into their pocket, living room and workplace because the application is running off their device. The Tourism Board marketing team can now have a direct mobile marketing opportunity.

For Example, The Tourism Board can send push notifications to users of the application that update them about upcoming events. The push message could have a question embedded, such as “Are you attending the Jazz Festival this June?” The Tourism Board can than pull information and obtain data from users of the application

Media Rich Advertising

Native apps provide a more powerful ad delivery system than web based apps. When clicked, banner ads offer a rich user experience. Essentially, native based ads are separate apps that run in the background of native mobile apps. Therefore, native based ads provide audio, video and visual feedback that far surpasses web based ads. The aforementioned capabilities provide an excellent platform to promote local businesses and points of interest, which stimulates economic development.

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